SearchCap: The Day In Search, November 2, 2012

• Bing Advertising To Increase Transparency With “Quality Impact”
• Google Starts Shutting Down Its City Pages, Shifts To Google+ Local
• The Top SEO Platforms: Forrester Wave Report
• How To Use Macros You Find Online In 6 Simple Steps
• How To Make Your Online Checkout More User Friendly
• 94 Percent Of Teachers Say Students Equate “Research” With Using Google
• Forrester Rates The Top Large Search Marketing Agencies
• Google Posts New Images Of Hurricane Sandy Superstorm Devastation

• Marketing Biz: Marissa Gives Microsoft The Finger
• September Smartphone Market: Once Again The Apple-Android Show
• Nexus 4 Is Google’s Best Smartphone — Except For Missing LTE
• Seven Best Practices For Black Friday Cyber Monday
• The Nexus 10 Hands-On: Solid Tablet, But Not Cheap Enough Against iPad?
• Brands Rejoice! Page Notifications Will Help Increase Facebook Reach
• Classified Information: Is Facebook Plotting To Revive Marketplace?
• Flocking To The Filter: 54% Of Top Brands Are Now On Instagram
• Yelp: 45 Percent Of Searches Come From Our Mobile Apps
• LinkedIn’s Huge Q3: $252M Revenue (Up 81 Percent YoY) With 187 Million Members Total
• Marchex Becomes “A Pure-Play Mobile Advertising Company”

• SEO: 3 Ways to Grow Links to Your Ecommerce Site, www.practicalecommerce.com
• Using Twitter for Link Relationships – Whiteboard Friday, SEOmoz

• Find the best places on-the-go, no signup required. Take Explore for a spin on your BlackBerry today!, blog.foursquare.com
• Yelp not worried about Google’s “struggling” local content play, Pando Daily
• Yelp’s flaws become Apple Maps flaws in iOS 6, GigaOM

• USGS and Google Partner on Emergency Alerts, www.usgs.gov

• Impression share changes are coming next week. Download any desired historic reports now., Inside AdWords
• Search Engine Marketing Remains a Key and Growing Part of Digital Ad Budgets, Yahoo Advertising Blog

• What we search about when we search about politics: An interactive exploration, news.yahoo.com
• Yahoo! Searches This Week Show Extreme Concern Over Hurricane Sandy, That The Holidays Are Right Around The Corner, and That People Are Turning To The Web To Get Thoughts., ycorpblog.com

• Search Awards 2012 – The Winners, www.stateofsearch.com
• SearchLove London 2012 | Day Two at The Congress Centre, www.distilled.net
• Soft Launching SEOTools.net, SEO Book
• US 2012 Roadshow – Interview with Gemma Birch, www.stateofsearch.com

• Consolidating Content to Futureproof Your SEO, www.internetmarketingninjas.com
• Is rel=author Really a Excellent Way to Judge Sources of Excellent Content?, Search Engine Watch
• Site Design for SEO – Page Layout, Rankings, and “Above the Fold” Content, www.thelinkbuilders.com
• What comes after the basics of SEO – with Danny Dover, www.businessframe.com
• What Steve Jobs Taught Me about SEO, Search Engine Journal

• Friday 4-Step: Quick Twitter Exercise for Brands, BruceClay.com
• What Are the Benefits of Scheduling Your Social Media?, Performancing.com

• Google Analytics Summit Recap: 2012, Analytics Talk

Related Topics: SearchCap

About The Author: Matt McGee is Search Engine Land’s Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee

Connect with the author via:
Email

| Twitter
| Google+
| LinkedIn